2023 Dates Coming Soon


Tony Troussov

Tony Troussov

Principal | Mezen Dealer Services

Tony grew up in the former Soviet Union and immigrated to the United States at the age of 18.  Starting on the bottom as new immigrants with no relatives, but plenty of friends, Tony graduated college and graduate school. He has been in the automotive business for 25 years. His positions included: New Car Manager, Used Car Manager, F&I Manager, F&I Director, Corporate F&I Trainer, Director of Training for a large automotive group and General Manager of Toyota a top 100 Toyota dealership in the US.

During his time as the Director of Training, he developed a 13-week dealership onboarding program for new hires. As a General Manager, Tony was part of the group’s initiative to streamline the F&I process. As a consultant, Tony has helped multiple clients improve sales processes. Prior to founding Mezen Dealer Services, he served as an F&I Director for a large dealer group.

Today, he is a sought-after automotive sales expert. Tony has delivered over 750 presentations totaling over 3500 of platform hours. He holds a coveted designation of a Certified Speaking Professional from the National Speakers Association. He is a licensed Predictive Index and AVA Analyst and a Certified Coaching Practitioner through Certified Coaching Federation.  In November of 2018 he launched Mezen Dealer Services, LLC to accomplish a long-term goal for an American dream – business ownership.  Tony and his wife Maria live in Greenfield, MN with their six children and are proud grandparents of two little girls Maya and Kiana.