November 14 - 16, 2023 | Paris Las Vegas Hotel & Casino

Speaker Bucket

Steve Apicella

Steve Apicella

Speaker | StrategicDX

Session Archive

Dealership Technology in 2022 & Product Spotlight: RoadVantage

December 15, 2021
11:45 AM - 12:25 PM (ET) || -

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Digital Lifecycle vs Digital Retailing: The Profound Revenue and Relationship Stickiness Difference

December 15, 2021
3:30 PM - 4:15 PM (ET) || -

Is the auto retailing industry’s mission to only sell a car or also earn a reoccurring customer? Amazon’s transformative impact and massive ongoing revenue is because they’ve solved the desired customer digital engagement before and “after” the sale, that keeps their customers coming back again and again. More Info

Published Work